This year more than ever it has been. Italian to grab every single sales opportunity with both hands. Many businesses have really struggled and ongoing business is vital in order for them to keep going. If you do not have a website or have a very basic site you may be missing out on a huge amount of sales. If you have a product or service which can be sold online then you should have an e-commerce website to accommodate this. Year upon year more and more people buy items online and this year has seen a bigger increase than ever. I’m even if your product is aimed at an older audience that may not do as much online shopping, they may well ask a relative to buy something online for them on their behalf. After the initial outlay for the website, you will probably find that there is not a huge ongoing monthly cost and that often you only pay more when you are earning more.  You don’t have to go to the expense of getting a merchant account and using a payment gateway like Sage Pay etc, you can use PayPal or similar which is often lot easier to interstate and although their fees are higher you only pay when you make a sale.