Yearly Archives: 2022

How important is your hosting?

Posted on October 17, 2022 at 8:39 am

Whenever you have a blog, website or online shop created it has to be hosted somewhere. The hosting is basically the space in which all your website files will sit and where they called from when someone visits your site. There are a great number of different types of hosting you can choose from a basic shared server to a fully dedicated cloud server which offers greater advantages.

With a shared server you will often find that your site is on the same hosting space as potentially hundreds of other sites. This does allow you to keep the costs down and you may only be paying a few pounds a month for this, but it does come with limitations and risks. As your website will share the IP address with may others, if one or more of those sites does something that is seen as risky, then you may find that your site gets penalised such as being demoted or even removed from the search engines. If you also have your emails hosted here too you could find that your outgoing mail starts to get marked as spam. This can cause a number of issues so it is important to carefully consider if shared hosting paces is right for you. 

Posted in Web Hosting

How to start a successful blog

Posted on June 16, 2022 at 3:37 pm

With so many people using social media to promote their businesses and websites one popular method is through uploading regular blogs.

If you want to start doing your own blogs it can be hard to know where to start but it’s important to have a think about a topic that is both interesting and relevant to you.

Some very popular bloggers started out with basic comical observation type blogs. Blogs about parenthood or marriage and relationships are always popular, however, the market for these is pretty saturated. You sometimes need to look around for a gap in the market.

Another popular blog topic can be product reviews, these are becoming increasingly common with many people looking for ‘real-time’ reviews that offer honest and practical opinions to guide would-be customers towards quality purchases.  Which ever topic you choose the key is to keep the blogs short and punchy at first. You don’t want people to get bored so keep it short and to the point then look for the posts with the most likes and try to stick to that structure for on-going blogs.

Ask friends and family to share and try to post your blog to relevant community groups to increase your followers.

Posted in Blogs and Websites

Is it time to invest more money into boosting your online presence?

Posted on April 27, 2022 at 9:58 pm

In this day and age of digital advertising, social media marketing and advanced website design, your online presence is more important than ever.  Most of your customers may have found you through using a search engine or seeing a digital advert so it really makes sense to ensure a healthy proportion of your marketing budget focuses solely on digital marketing. 

So what makes up your online presence? Well firstly and arguably most importantly it begins with your business social media accounts. These could be across a number of popular platforms reaching people of all ages with regular relevant content being uploaded to keep you visible to potential customers. You then have your website, this needs to hold the attention of customers who have either searched for you or clicked on your advert links. Lastly you have your paid for digital marketing, so this might be a mass email drop or pop-up adverts and sponsored links.

If you decided that you have a bit more to invest to boost you online presence, then your best bet is to speak to the professionals. Talk to your website developer and ask them where they feel would be the most valuable choice for your advertising boost. They should be able to show you statistics to support their advice and give you the best chance at really boosting your online presence. 

Posted in Blogs and Websites

Refine your new developer skills by completing projects

Posted on March 26, 2022 at 8:31 pm

With web development taking off rapidly in the industry, the demand for Web Developers is skyrocketing. In fact, web development has emerged as a promising field attracting people from all educational and professional backgrounds. One of the best ways to progress in this field is to work on web development projects. The more you practice and experiment with challenging web development projects, the better will be your real-world development skills.

The first one to try is to see if you can build a survey form or questionnaire. This can be used in lots of contexts and is easy if you are proficient in HTML or HTML5. Even today, lots of companies use survey forms as a means of collecting relevant data about their target audience. The project, which will test your webpage structuring skills, will require you to design a survey form that includes relevant questions like name, age, email, address, contact number, and other questions, depending on the type of company you are shaping the form for.

Another useful project would be to add social share buttons on a static site that is not based on WordPress. In this project, you will face the challenge of writing a JavaScript code that will allow you to add social share buttons. While you can do this by incorporating HTML elements or images in the site’s template, using JavaScript allows you to add the share buttons dynamically.

By working on projects such as these you will not only expand your skillset, but you will also enhance your professional development.

Posted in Development

Blogging for beginners

Posted on February 24, 2022 at 11:23 pm

The term blogging is being used frequently on websites and other online platforms and has quickly become one of the most popular ways of communicating and spreading information and news. There are a vast number of blogs online and it is not only a great way to express your ideas but also an effective way to share information with others. It is being used as a marketing technique by many companies as key words can be used in the blog to optimise searches.

Starting with a catchy title is a good way to bring the focus of your users on your blog. If you feel that the content is not aligned with the title, delete that part or use it somewhere else. Though some people pick an attention grabbing title after they have written the blog post, it is better to have a working title which you can change later on. A catchy title sets the tone and mood of the blog and helps you remember what you should be focusing on.

Understanding your audience is crucial to a successful blog. If you know your audience then you will be able to write about something that will interest and inspire them. Determine the topics that you are going to cover but try to come up with an angle that has not been tried before as this will make your blog stand out from the rest.

Posted in Blogs and Websites